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Right of privacy

Kantar is Norway's largest provider of analysis-based consulting and provides advisory services to both public and private companies. Norsk Gallup is a subsidiary fully owned by Kantar and is responsible for Kantar's data collection process. The results of our surveys form the basis of important decisions for our customers. The information we collect is processed statistically and anonymously before reporting. We treat all information confidentially.


Which kind of personal information do we process?

Our population database contains information about the names, addresses, gender, age, geography, and phone numbers of people over the age of 15 living in Norway. All this information is taken from public registers. You can read more about how we got your contact information here:

In addition, we have a database consisting of companies. This contains information about the industry, company size, turnover, and contact information for all companies registered in Norway. The information is taken from the Brønnøysund Register Center.

In some situations, we handle personal information on behalf of our clients.

How do we process your answers?

Our goal is to present an accurate picture of a people's opinions, attitudes, and behavior. To achieve this, it is important that as many as possible of those we recruit wish to participate in our surveys. By participating in surveys, you get the opportunity to express your views and influence the development of products and services.

When participating in a survey we will never reveal your identity to our client. Norsk Gallup Institutt AS and Kantar AS treat all personal information confidentially. We will never publish information about an individual’s response. Personal data is processed by a small number of employees who are subject to a duty of confidentiality and the survey is conducted following the Data Inspectorate's guidelines for the processing of personal data.

For better use of the data collected, we will in some cases also link your answers with publicly available information. Your data can be merged with data from other people to form groups with specific characteristics. For example. such groups can say something about the probability of reading online or paper newspapers, buying a car, or using cultural facilities. It is not possible to link data from such groups back to individuals, and your data will be deleted afterward. The purpose is to use the data for statistical analyzes and marketing of products to relevant groups.

By participating in our surveys, you agree that the information you provide is stored for up to three years. The data is stored only in Europe and in accordance with the requirements of the EU Privacy Regulation (GDPR).

We follow strict laws, guidelines, and industry standards that apply to our business and take care of our participants' needs for confidentiality, anonymity, and protection of personal information. In addition to the Personal Data Act and the Data Inspectorate's guidelines, this also includes Esomar's and the Norwegian Market Analysis Association's ethical rules and industry standards. Our routines, systems, and procedures are in accordance with the industry's ISO standard and ethical guidelines.

Children's personal information

We will always ask for parental consent if we collect information on children under the age of 15.

Your answers are used exclusively for statistical analyzes

Norsk Gallup collects data for market analysis, opinion polls, and other types of statistical surveys. The information you provide us with is not used for any form of marketing or sales directed at you. Our clients only have access to information that has been statistically processed or data where it is not possible to see what individuals have answered. We will always ask for explicit consent in advance if our clients receive data that can identify individuals.

Deletion of personal information

Kantar and Norsk Gallup have special routines for anonymizing and deleting personal information. Deletion of personal information is automated.

You have the right to access the information we have stored about you.

You have the right to see the personal information we have registered about you, and you will have access if you request it. If the information is inaccurate, incomplete, or irrelevant, you have the right to request that the information be changed or deleted. In the event of access, we need to require identification to secure against incorrect disclosure of personal information.

Voluntary participation

It is voluntary to participate in our surveys, and you can cancel a survey at any time if you wish. It is important to us that the personal information we have on you is accurate, complete, current, relevant, and based on the latest information available to us. Therefore, it is also important that the answers you provide are correct.

We understand and respect that there may be some questions you do not wish to answer. You can always choose not to answer individual questions by selecting the "will not answer" or an equivalent option.

Data management and inquiry

Our Data Protection Officer (DPO) can be contacted for questions about the processing of personal data or if you want to withdraw your consent. The privacy representative can be contacted at Any complaints can be made to the Norwegian Data Protection Authority.

Data Controller is Kantar AS, Lakkegata 23, 0187 Oslo

Telephone: 911 11 600. Further information about Kantar can be found at

We revise and update our privacy policy annually, and the updated information should always be on this website. We will indicate when the policy was last updated.


Updated 10.02.22