Kantar experts share new findings from the Global Issues Barometer study and new analysis of Kantar data to help marketers prepare for 2023 with confidence.
We provide the evidence to equip you with what you need to manage the choppy waters of consumer sentiment, inflation and possibly recessionary environments.
In this webinar we address the challenges marketers face today – with evidence-based insights on how people are feeling and how they are likely to respond to marketing initiatives.
Find out:
- How people are feeling and are behaving, and how this has changed
- How to price appropriately in inflationary times
- Why you should continue to invest in your brand
- What happens if you cut marketing spend
- Where you should focus your media investment
- How to get your creative messaging right
