Join us for a 60-minute webinar on 14th May where we’ll share findings from our latest DIMENSION study and present considerations as content providers seek to build audience ‘stickiness’ in a complex, disrupted TV & video market.
Time: 10.30 CEST
DIMENSION presents research from 8,000 consumers and some of the world’s leading thinkers in TV & Video research and advertising. We’ll discuss the findings and present considerations for TV & Video content providers.
The Streaming Wars: don’t bite the hands that feed
• Why do algorithms have their limitations?
• Why is collaboration key to survival and growth?
• Demanding a new relationship with consumer data.
• Steps to enhancing the viewing experience
• The role of people measurement in an addressable world.
Bas de Vos, Global Director, Audiences & Targeting, Kantar
Frances Sheardown, Business Partner, Kantar